Entering the pet care arena for the first time with Project Watson, Bausch + Lomb has unveiled a consumer-focused range comprising wipes, washes, and vitamins. Our task encompassed developing packaging concepts for Project Watson PRO, a novel line of Eye Therapy products designed with a refined and clinical aesthetic, fitting seamlessly into a veterinarian office setting.

packaging concepts

Clinical

  • Flush left alignment brings a quality air of space.

  • 2-tone divider mimics medical folder tabs introducing a clinical theme.

Loud & Proud

  • Centered alignment provides a cohesive & bold quality.

  • Purple color blocking creates visual unity with the original packs.

Minimalist

  • Progressive white (light gray) and minimal design treatment + bright purple color

Continuity

  • White bar brings continuity to the consumer experience pushing their eyes through each side of the pack.